So, I feel like I’ve been hating on the media lately. Ads have become a big part of our culture, and though their greater goal is to always promote a product or service, they also end up representing society and promoting certain ideals. Yes, many commercials and ads continue to feature negative stereotypes, but there are a few gems out there that work against the tide by showcasing diversity or promoting positive messages. Lately, some companies have taken strides to be more mindful in their advertising and have made some pretty great commercials.
Here are some of my favorites:
1. Always: Like a Girl
I love this ad for showing how stereotypes are learned as we get older. The older subjects have already equated the words “like a girl” as an insult while the young girls simply demonstrate their skills, unfazed. The #likeagirl campaign is a great way to use social media to fight against gender stereotypes.
2. Honey Maid: Love
After Honey Maid ran an ad featuring a gay couple and their growing family, they got a lot of hate mail. But instead of bowing to the pressure and changing their approach, they stuck with the message of love and created a beautiful commercial to address the controversy.
3. Coca-Cola: America is Beautiful
I remember watching this ad during the SuperBowl last year and getting chills. I love how it shows the many different cultures, communities, languages, and families that make up our nation.
4. Cheerios: Gracie
When this family first debuted in Cheerios’ “Just Checking” commercial, so many people responded with racist comments that it sparked a national conversation and was featured on the news everywhere. But Cheerios brushed off the controversy with this comeback commercial, sticking with their desire to represent all types of families.
5. Dove: Love Your Curls
Sure, accepting your hair may seem like a small issue compared to the greater problems of our society, but the message of accepting yourself and embracing your identity shines through the curly vs. straight hair dilemma. As a curly-haired woman who woke up at 5 am everyday to straighten my hair before high school, I would’ve loved seeing this commercial as a kid. And the happiness of the girls at the end of the commercial is just so adorable.
Have any other personal favorites? Feel free to add them in the comments below!